Episode 13  ·  April 28, 2025

The Truth About Leads and Growth

With Brian Gillette and Nate Freedman

Why are MSPs still struggling with leads — even with great tools, teams, and marketing? In this episode of The MSP Sales Podcast, Brian Gillette sits down with Nate Freedman, founder of Tech Pro Marketing, for a raw and refreshing conversation about what it really takes to grow.

Together, they pull back the curtain on the real forces behind MSP growth: human connection, speed-to-lead, and the invisible mindset traps that silently stall progress.

Learn how many MSPs are unknowingly sabotaging their own sales process, how to create justified outreach that actually builds trust, and why responding faster could be your biggest competitive edge. Whether you're just starting out or scaling fast, this is a must-listen for any IT provider ready to level up their sales game.

EPISODE HOSTS

Brian Gillette

Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships. Formerly a VP of Sales for an MSP, his expertise now shines as a consultant, where he transforms traditional sales tactics with a focus on understanding and meeting client needs. Renowned for his strategies in overcoming sales objections, Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients. His dynamic, client-centered philosophy makes him an invaluable asset in the MSP landscape.

Nate Freedman

Nate Freedman is the CEO of Tech Pro Marketing and the driving force behind MSP Sites, a platform dedicated to helping MSPs accelerate their growth with proven lead generation and marketing strategies. His self-described mission is to equip MSPs with the tools they need to dominate their local markets and turn leads into long-term clients. Tech Pro Marketing focuses on creating data-driven marketing strategies that deliver predictable results. From high-converting ad campaigns to websites optimized for lead generation. MSP Sites is a comprehensive platform where MSPs can access everything from SEO services to website visitor identification tools.