Episode 16  ·  June 09, 2025

Episode 16 - The Only Way Out Is Through

With Brian Gillette

Let’s be honest: If you’re not willing to sell, lead, and face discomfort - you’re not building a business. You’re treading water.

In this episode of The MSP Sales Podcast, Brian Gillette calls out the quiet (often subconscious) habits that keep MSPs stuck:
 

  • Hiding behind busywork
     
  • Outsourcing sales before understanding it
     
  • Waiting for that “perfect window” to make changes
     
  • Hoping a new wave of motivation will wash over you


He also shares his own moments of burnout, avoidance, loss, and what it really means to keep showing up when things get hard.

If you’re tired, stuck, or wondering if you’ve got what it takes... this one is for you.
Because the only way out -  is through.

EPISODE HOSTS

Brian Gillette

Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships. Formerly a VP of Sales for an MSP, his expertise now shines as a consultant, where he transforms traditional sales tactics with a focus on understanding and meeting client needs. Renowned for his strategies in overcoming sales objections, Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients. His dynamic, client-centered philosophy makes him an invaluable asset in the MSP landscape.