Rebuilding the Business You Actually Want to Run

What do you do when your MSP is technically successful - but you’re bored, burned out, or questioning whether you want to keep going? 

In this episode, Michael Bakaic shares the honest story of how he hit a wall and what happened next. After years of grinding through service work that no longer energized him, Michael made the bold decision to pivot. He didn’t just tweak his offer; he rebuilt his entire business around what actually felt good to create, sell, and deliver.

We talk about:

          • Why burnout is often a signal, not a failure

          • The difference between fixing your business vs. reimagining it

          • How simplifying his offer unlocked more freedom

          • Why storytelling closes sales

We also dig into the surprising evolution of Michael’s lead magnet - a cybersecurity audit tool that became his most effective conversation starter. You’ll hear how he repositioned a technical feature into a multi-stage trust-building funnel MSPs can actually use.

If you’re an MSP who’s hit a plateau, or is just tired of white-knuckling your way through growth, this episode is a powerful reminder that you can build something that works for your clients and feeds your soul too.

Learn more about Iceberg Cyber at https://www.icebergcyber.com/