Episode 25 · October 13, 2025
Episode 25 - Marketing Works. Yours Doesn’t. (Guest: Johnathan “Skofi” Schofield)
With Brian Gillette and Johnathan “Skofi” Schofield
Too many MSPs are still waiting for someone else to grow their business for them. In Episode 25 of The MSP Sales Podcast, Brian Gillette sits down with Johnathan “Skofi” Schofield, founder of FindMyITPartner.com, to unpack why so many MSPs feel stuck when it comes to growth. They break down why 77% of MSPs still rely on referrals, and what MPSs can do to start building trust on purpose instead of waiting for it to happen.
They dig into the truth behind MSP marketing:
➡️ Why “marketing doesn’t work for MSPs” is a myth
➡️ How consistency beats complexity every time
➡️ Why referrals aren’t a growth strategy (and what to do instead)
➡️ How to manufacture trust before a prospect even talks to you
This one’s a practical look at what it really takes to turn activity into traction.
Because marketing works. Sales works.
The only question is: are you working it?
EPISODE HOSTS
Brian Gillette
Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships.
Formerly a VP of Sales for an MSP, his expertise now shines as a consultant, where he transforms traditional sales tactics with a focus on understanding and meeting client needs.
Renowned for his strategies in overcoming sales objections, Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients. His dynamic, client-centered philosophy makes him an invaluable asset in the MSP landscape.
Johnathan “Skofi” Schofield
Johnathan “Skofi” Schofield is the Founder and CEO of FindMyITPartner.com, where he helps SMBs, MSPs, and technology vendors connect, collaborate, and grow.
A builder of revenue engines and long-time leader in channel development, Johnathan has spent his career at the intersection of strategy, sales, and execution. Known for his direct, no-fluff approach, he helps businesses cut through the noise, find the right partners, and turn trust into measurable growth.