Episode 24 · September 29, 2025
Episode 24 - Standing Out in a Sea of MSP Sameness (w/ Guest: Paul Green)
With Brian Gillette and Paul Green
In Episode 24 of The MSP Sales Podcast, Brian Gillette sits down with Paul Green — one of the most respected voices in the MSP community — to unpack why so much MSP marketing looks the same and how to finally break free.
When every website, offer and stock photo blends together, it’s harder than ever for prospects to tell you apart. Paul shares practical, battle-tested ways to brand yourself more authentically and make your marketing unmistakably yours:
➡️ Put your name and face front and center to build real trust
➡️ Create authentic content (even on a small budget)
➡️ Avoid “AI slop” - human stories always beat generic copy
➡️ Build charisma and confidence, even if you’re introverted
If your campaigns feel invisible or prospects ghost you after the first touch, this episode will show you how to stand out, connect more deeply and become the MSP people actually remember.
EPISODE HOSTS
Brian Gillette
Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships.
Formerly a VP of Sales for an MSP, his expertise now shines as a consultant, where he transforms traditional sales tactics with a focus on understanding and meeting client needs.
Renowned for his strategies in overcoming sales objections, Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients. His dynamic, client-centered philosophy makes him an invaluable asset in the MSP landscape.
Paul Green
Paul Green is one of the MSP industry’s most trusted marketing experts and the host of the world’s most listened-to MSP marketing podcast. As founder of the MSP Marketing Edge, Paul has helped thousands of Managed Service Providers globally improve their marketing, attract better clients, and grow recurring revenue. Known for his practical, no-fluff approach, Paul shares proven strategies, guest insights, and hands-on guidance to help MSPs stand out in crowded markets and build profitable, sustainable businesses.